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Hops Market Declines

After a decade of blistering growth, the U.S. domestic beer market declined in 2023. The reasons given include some consumers opting for a healthier, alcohol-free lifestyle, and others switching to drinking higher alcohol spirits. This increases the importance of exports but both beer and hops exports also declined in 2023. This is important since 70 percent of U.S. hops production is exported. The U.S. produces 45 percent of the world’s hops.  U.S. acreage dedicated to hops production expanded rapidly to respond to the growth in craft beer production, and hoppy beers like India pale ale. Meanwhile, top export markets like Germany are suffering from economic malaise. Germany is also a major supplier but U.S. hops imports from th...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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