World Perspectives

House Farm Bill Draft Commodity Program Proposals

As we reported Monday, 13 May, the full draft of the House Agriculture Committee’s farm bill was expected to be released today, and it was. Following are some key details on crop programs in the House bill.  First, the Ag Risk Coverage (ARC) payment guarantee is increased to 90 percent, from the existing 85 percent, of benchmark revenue. And the payment rate will be 12.5 percent of the benchmark revenue, increased from the current 10 percent. ARC-CO program payments are triggered when the actual county crop revenue of a covered commodity is less than the ARC-CO guarantee for the crop, i.e. the benchmark revenue, which is the five-year Olympic average market year average price multiplied by the five-year Olympic average county yi...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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