World Perspectives
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How Sweet It Isn't

Global surplus sugar stocks are at their lowest since 2010/11 and futures prices are at their highest level in six years. Yet global import demand continues to expand at around 1.8 percent each year. Brazil is the world’s largest sugar exporter, and it will begin harvesting a crop that is at least 7 percent larger than last year’s drought stressed production. Exports are forecast to rise by nearly 9 percent. While Brazil has switched to producing sugar more for food than ethanol, India is the world’s second largest exporter of sugar, and it is switching its emphasis to ethanol.  Notably, the global area dedicated to sugar production has declined in recent years. Sugar beet area is down around 10 percent and land harv...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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