World Perspectives
livestock

HPAI Waning This Spring

In 2022 and 2023, most HPAI cases affected producers during the spring and fall. The years 2024 and 2025 were different, however. The bulk of cases occurred during the winter months. Between December 2024 and February 2025, approximately 53.7 million egg layers, turkeys, and broilers were culled due to HPAI outbreaks. The extensive culling, particularly among egg layers, contributed to inflation during that period. Since the first week of March, only 2.5 million commercial poultry have been lost to HPAI, the majority being table egg layers. Most of these losses occurred at a single egg layer farm in Jay County, Indiana in mid-March. In addition, high prices and retail sale limits have dampened demand.

The egg layer flock will take time to...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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