Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Wheat Harvesting is gaining momentum, including in the higher-yielding areas of Córdoba. Yields are good and some are described as impressive - as high as 8 MT/ha. Optimism is high, and for some, the estimates of 22–23 MMT are starting to look conservative. However, there are still...
Regional News France is preparing to block a free trade agreement between the EU and Southern Common Market (Mercosur) trade block. French ag minister Annie Genevard said her country would not sign the deal that “condemns its farmers”. Poland confirmed it will continue its ban...
Outside markets continued their downbeat on Friday but ag futures had a few recoveries from yesterday’s trouncing. Corn closed lower for the day and the week. The soy complex closed optimistically for the day but had a mixed week. Winter wheat closed lower on the day and the...