World Perspectives
livestock

Hurricane Harvey and Cattle; China and U.S. Beef; USDA and the Dairy Program

It will take quite some time to determine the impact of Hurricane Harvey on cattle as well as that of U.S. beef exports to China. Meanwhile, USDA has changed its stance regarding an unpopular dairy program. Hurricane Harvey and Cattle According to Texas A&M, the 54 counties that have been declared disaster areas because of Hurricane Harvey have at least 1.2 million beef cows, which would be the equivalent of 27 percent of the 4.46 million head indicated by USDA’s January 2017 Cattle Inventory and Calf Crop report as the total in Texas. There are about 12.3 million head of cattle in the state.Efforts are underway to rescue, round up and/or deliver hay to stranded animals, move cattle to temporary holding areas and sort out where cattle...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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