COOL on Ice It will be more than four-and-a-half years after the U.S. implemented an intentionally discriminatory country of origin labeling (COOL) requirement before it has to change, and even that is not assured. A WTO arbitrator has concluded that 23 May 2013 allows sufficient time for a change in U.S. law, though history shows that Congress can move in a matter of days, months, years or never at all. One group has filed a frivolous lawsuit claiming the WTO lacks jurisdiction for requiring COOL's end, though such a notion completely undermines international law and consequently national security. The complainants, Canada and Mexico, will now need to construct politically savvy product retaliation lists in order to pressure Washington...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.