World Perspectives

Ides of March and Acres

We’re half-way through the month of March, known as the ides of March on the ancient Roman calendar – marking the 74th day of the year and the traditional day in the Roman empire when debts were settled, and in 2021 America it’s the deadline to buy crop insurance (yesterday 15 March).   It’s the mid-point between when the crop insurance prices are set on the first of the month, and when USDA releases its ending stocks report and planting intentions survey results on the last day of the month. Not to mention, March can be a wild weather month, so it is an intense time for planting acreage watchers to place their bets. USDA sets the crop insurance price guarantees based on the average settlement for Decembe...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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