World Perspectives
softs

Ignorance and Contradictions

Newly-minted USDA Secretary Sonny Perdue needs to tell his Commerce Department counterpart Wilbur Ross to mind his own portfolio. Meanwhile, former USDA Secretary Tom Vilsack is telling Canadians that it’s time to modernize NAFTA but improve U.S. market access to certain areas. Ignorance on Agriculture Newly-minted USDA Secretary Sonny Perdue needs to tell his Commerce Department counterpart Wilbur Ross to mind his own portfolio. In response to concerns regarding Trump administration rhetoric about canceling trade agreements, Ross reportedly advised, “If I were a farmer, I would plant as much as I can logically plant in today’s environment.” Then he echoed an oft-repeated but erroneous claim that, “the rest of the world is incapable of fe...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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