The ink is barely dry on the 2014 Farm Bill and its implementation is incomplete. However, lobbyists in Washington are already advising that it is time to begin discussing its successor for 2018, and the troubles ahead are multiple. Real and Imagined Food Demands Reacting to demands from French agricultural unions (FNSEA), Agriculture Minister Stéphane le Foll says that he will initiate mandatory country-of-origin labeling for processed foods. FNSEA claims this will respond to consumer demand. Meanwhile, Norwegian food manufacturers are said to be recalibrating their marketing approach after a survey by Nofima, a research institute, found that consumers prized product characteristics such as taste and suitability more than whether a...