The ink is barely dry on the 2014 Farm Bill and its implementation is incomplete. However, lobbyists in Washington are already advising that it is time to begin discussing its successor for 2018, and the troubles ahead are multiple. Real and Imagined Food Demands Reacting to demands from French agricultural unions (FNSEA), Agriculture Minister Stéphane le Foll says that he will initiate mandatory country-of-origin labeling for processed foods. FNSEA claims this will respond to consumer demand. Meanwhile, Norwegian food manufacturers are said to be recalibrating their marketing approach after a survey by Nofima, a research institute, found that consumers prized product characteristics such as taste and suitability more than whether a...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.