Over the past 15 years, U.S. dairy exports have expanded more than fivefold, reaching a record $7.1 billion in 2014, and the longer-term USDA 10-year forecast projects they will reach new records.Dairy has long been one of the reasons that trade deals were held up, and the Trans-Pacific Partnership (TPP) is a most recent example because of objections to trade liberalization by Canada. The dairy industry will be much more involved in trade in the future, and the U.S. sector’s future will be particularly reliant on it, according to a study from USDA’s Office of the Chief Economist. Indeed, dairy has been one of the world’s most protected commodities, but income and population growth around the world has changed much of that situation as well...
What You Need to Know Today: After a period of limited activity, USDA reported a sizeable 613 KMT in soybean export sales, including 330 KMT to China and 283 KMT to unknown destinations, potentially also China. The purchases represent a meaningful pickup in demand and bring China closer to ful...
Key Takeaways: Consumer spending is a key driver of the U.S. economy, and the latest retail sales data indicate that spending remains robust despite inflation. In September, total retail and food service sales rose more than 6 percent year-over-year, with food service spending up 7 percent and...
The Trump import plan for 300,000 MT of beef supplies used for ground beef, i.e., lean trim, from September through November has, according to Secretary Brooke Rollins, brought some relief to beef prices. The Executive Order states that the Secretary of Agriculture will analyze and review the m...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.