World Perspectives

India Needs Fruit and Vegetable Imports

Unfavorable weather this past summer caused a shortfall in food production that is now reverberating through the Indian economy. Food comprises half of India’s consumer price index and the cost of vegetables in this global number one vegetarian market has reportedly skyrocketed 61 percent.  India, which has four times the population as the U.S. but just 28 percent of the arable land available per capita, nonetheless imports only a small fraction of the fruits and vegetables as the U.S. (see table below). India has 11 times as many vegetarians in its population as the U.S., yet it imports just 0.21 percent of the vegetables imported by the U.S. and just 3.46 percent the per capita volume of fruit imports.  India employs hig...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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