Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
It was another day of mostly higher markets as the reversal continued its strength particularly in soybeans and soymeal. While the redirection has been less overall price significant in corn, it was the seventh session higher in the past eight. Soybeans have closed higher in six of the past sev...
One of the key data points the ag (and broader) commodity markets are used to getting from the now-shuttered federal government is the weekly CFTC report, which shows how funds and commercials are positioned in the markets. The data is highly useful for myriad applications, and the current lack...
U.S.-China relations continue to dominate headlines with a midday report from Reuters indicating that the Trump administration is looking to curb an array of software powered exports to China. The products could include items from laptops to jet engines, and the administration is considering ma...