Wheat Procurement Starts; New Crop Quality Issues Unseasonal rains across the wheat belt (north India) in the last week have somewhat damaged the crop, which is ready for harvest. In those areas where harvesting has begun, the stock arrivals at market yards have been similarly impacted by rainfall and also hailstorms. Meanwhile, the meteorological department is forecasting more rains in the coming weeks. Damage has been reported in parts of Punjab, Haryana and Uttar Pradesh, states where the wheat is sown late. In Himachal Pradesh, the crop was so flattened by hail and high velocity winds that it may not be harvested and instead left to be eaten by pests. According to available data, 3.294 MMT were procured in the first 12 days of the sea...
What You Need to Know Today: U.S. and Chinese officials are expected to discuss agriculture and non-tariff trade barriers ahead of Chinese President Xi Jinping’s visit to Washington later this month, potentially opening the door to additional U.S. agricultural purchases or improved marke...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.