Coffee Consumption Changing in India Starbucks, the U.S.-based coffee giant, and Tata Coffee have finally agreed to forge an alliance, and are likely to open outlets by this year-end when the modalities are finalized. Starbucks also has a proposal to source its coffee from Tata for its global operations. The memorandum of understanding (MOU) was signed about two years ago.With the government of India's (GOI) current policy to allow a 100 percent foreign direct investment (FDI) in single brand retail, Starbucks could very well use this partnership to enter India. While Starbucks sells coffee in about 55 countries, Tata Coffee is one of the largest integrated coffee plantation companies in the world, with 19 coffee estates spread across 8,...