Changing Eating Habits and Values What are rising incomes and growing urbanization changing in India? Most experts point to food habits. As the saying goes, old habits die hard. However, when money is available and lifestyle changes occur, food habits can evolve. According to a survey, in 2006 40 percent of the population in India was vegetarian; today, that number has fallen to 24 percent. Meat was once a rarity in Indian households. Now, with an increased disposable income, meat eating has become the norm.The Indian consumer is ready to experiment with varied national and international cuisines. This is evident in weddings, where it has become more commonplace to not only have Indian foods from different states, but also an internation...

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