There was again a lot to unpack in today’s trade action, and not all of it was pretty. Big Crops: There is no getting around the fact that favorable weather for the most part is leading to big crops. Conab raised its soybean estimate to 169 MMT, now just 1 MMT below USDA. The Wheat Qualit...
Cattle supply still matters. USDA has announced the suspension of live cattle, horse, and bison imports from Mexico due to recent detections of New World Screwworm (NWS) in southern Mexico. Economic fundamentals, such as tight cattle supplies, still play a role in supporting prices in the outly...
Weather and Congressional tax policy were at the forefront of futures traders’ minds on Wednesday and these two factors drove much of the day’s price action. The weather outlooks – favorable for the Corn Belt and dry for the Southern Plains, Europe, and Black Sea – creat...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.