Demand for Quality Malt and Beer Increasing The number of microbreweries has grown from 20 to 120 in the past five years (2013-2018), up 500 percent. New international brands have come to India during this period, and now the trend is to sell bottled/canned craft beer. However, none of this means that Indians have started drinking more beer. Domestic sales in 2017 totaled 4.7 billion litres, and craft beer’s share was about 1 percent. The beer sector’s growth is impressive, though, and sales are expected to rise an average 6.9 percent annually between 2018 and 2022, reaching 6.5 billion litres in total by the end of this period. Craft beer sales are projected to increase 20 percent year-on-year. The key factor leading this gro...
What You Need to Know Today: U.S. and Chinese officials are expected to discuss agriculture and non-tariff trade barriers ahead of Chinese President Xi Jinping’s visit to Washington later this month, potentially opening the door to additional U.S. agricultural purchases or improved marke...
Key Takeaways: Dry bulk markets are mixed this week with larger vessel classes seeing strong demand from iron ore and coal while Supramax and Handysize rates remain steady. Congestion at the Panama Canal has eased but forward booking slots are showing signs of bottlenecks as draft levels...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.