India’s monsoon season has been abundant and has boosted hopes for bumper crops that will boost incomes and exports. This contrasts with urban areas that have been hit hard by COVID. There is also hope in New Delhi that the Biden Administration will be more generous than President Trump, including resuming GSP privileges ASAP. After all, Vice President-Elect Kamala Harris has family origins on the Subcontinent. However, the U.S. fight with India over its WTO pursuit of legitimacy in large public holdings of surplus agricultural products pre-dates the Trump presidency. Moreover, U.S. agriculture will be voicing its objections to a softer approach toward India. That is because the Subcontinent has not only increased its stockpiling of...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.