World Perspectives

India's Prolific Agriculture

India is the world’s ninth largest agricultural exporter. The Biden Administration wants to negotiate with India on agricultural trade access, but New Delhi has a good thing going. Its agricultural trade surplus with the world has been growing, and more than a third of the reason is trade with the U.S. In 2022, the U.S. sold India around $2.5 billion in agricultural products. Mostly non-competing tree nuts ($1.022 billion), cotton ($520 million) that gets reimported as value added textiles, ethanol ($301 million) and vegetable oil (290 million). India sold the U.S. $6.9 billion in agricultural goods, dominated by spices, essential oils, vegetable oil, rice, tea, and processed fruits and vegetables.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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