As WPI covered on 28 September, that month’s USDA Hogs & Pigs report surprised to the upside, which led to USDA forecasting more pork production and lower hog prices in 2024. This analysis was repeated in yesterday’s coverage of the WASDE. But there is still a major unknown hanging over the pork market for 2024, which is Proposition 12 in California and Question 3 in Massachusetts. Technically, Proposition 12 entered into force on 1 July; enforcement will certainly ramp up in 2024. A court order extended the time for non-compliant pork that was in the supply chain before July 1st to continue to be sold in the California market until December 31st, 2023. A recent study took a look at pork prices and...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.