While the House Agriculture Committee was receiving testimony 'mostly' advising government action to avoid retaliation for a WTO-illegal country-of-origin-labeling (COOL) requirement, USDA sent word regarding the 1 May deadline for providing possible legislative approaches. Institutional Failure Big Ag is accustomed to wild charges of the purported damage it does by New York Times newspaper writers like Mark Bittman, but maybe it should not feel singled out as an industry. The Times' technology writer Nick Bilton has written a piece that "hypothesized" a link between smart watches and cancer. In a tactic that will sound familiar to aggies, the journalist used the long discredited link between smart phones and cancer, consulted an os...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.