The market is being forced to re-evaluate demand by the surprisingly large volume of export sales since the beginning of 2014. This surging demand has also added a few new considerations to this year's acreage debate between corn and soybeans.In this, our winter of discontent, we seem always to be preparing for the next storm even before we have finished cleaning up from the last one, and there is always a next storm. The relentless progression of winter storms followed by frigid temperatures moving from the Plains to the East Coast is having a considerable impact on U.S. agriculture. The weather has seriously disrupted all forms of transportation. Barges on inland waterways have been locked in by ice. Rail movement has been slowed, making...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...