The January Cold Storage report continues to reflect the impact of surprisingly strong domestic and export demand for pork while covid-19 related restaurant lockdowns restrict chicken breast demand. Total meat and poultry supplies are down 10.7 percent from 2019, with total beef stocks rising 11.2 percent year-over-year (YoY) and pork stocks declining 30 percent YoY. Whole turkey stocks were up 2.5 percent YoY as Americans sought smaller-sized alternatives for holiday gatherings amid covid-19 restrictions. ...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.