Last week the Upper House of Japan’s Diet approved a new beef safeguard protocol which amends the U.S.-Japan Trade Agreement (USJTA). That is the final step of approval needed for the agreement and the two countries are finalizing the implementation procedures. The protocol was negotiated earlier this year and signed by the Office of the U.S. Trade Representative and the Japanese Embassy in Washington in June (see WPI 3 June). Japan is a key market for U.S. beef, in terms of both volume and value cuts, though inflation and consumer purchasing power has been a headwind for U.S. exports. From January through September, beef exports to Japan are down 4 percent from the same period in 2021, but value has increased 8 percent.&...
What You Need to Know Today: Iran warned that it will retaliate against the U.S. if American strikes target Iranian infrastructure, as President Trump has threatened to do next week if negotiations between the two nations do not resume. President Trump is scheduled to deliver a primetime addre...
Turkeys for Thanksgiving are typically placed this month. Turkey production has suffered from HPAI and other diseases for the past two years, and placements are still down overall. However, at more than 34 pounds per bird, overall production is being supported by heavier weights and increased p...
Key Takeaways: Continued domestic demand for soyoil in the U.S. will drive prices higher and create a firmer outlook for global soybean values and crush margins. U.S. soyoil prices are set to increase 13-16 percent over the next four months as the domestic demand expansion takes hold. Th...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.