Johnny One Note Critics Populist food critic Mark Bittman is out with a new book, but it is filled with the same old dribble. This time he focuses heavily on what he terms “engineered edible substances” also known as “junk.” He romanticizes about our hunter-gatherer-scavenger past and calls today’s junk food “suicidal” and “akin to poison.” By contrast, Harvard/Wellesley’s Robert Paarlberg says we should produce and eat less food, but highlights the contradiction that, “The use of modern science is broadly welcomed in medicine, transport and communications…yet it has become strangely controversial in food production.” He uses the case study of large “facto...
From WPI Consulting
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.