Key Takeaways: Acidity: Brazil’s agricultural production rose significantly after agricultural researchers were able to reduce soil acidity in the Cerrado region. Rotation: Farmers in the Center-West of Brazil, where the Cerrado is located, enjoy a soybean/corn double cropping advantage. Timing: Brazil’s second-crop (safrinha) corn is produced mostly for the export market. Safrinha corn accounts for about 80% of Brazilian corn production and has grown sharply in recent years. Land: Brazil has been able to add more cropland through converting pastureland that was previously part of the Cerrado. On the contrary, U.S. cropland has not meaningfully increased in decades. Currency: A depreciating Brazilian Real has also co...
What You Need to Know Today: U.S. and Chinese officials are expected to discuss agriculture and non-tariff trade barriers ahead of Chinese President Xi Jinping’s visit to Washington later this month, potentially opening the door to additional U.S. agricultural purchases or improved marke...
Key Takeaways: Drought and changes to the multi-year trend in cow slaughter and retention have the potential to dramatically alter beef trim supplies and pricing, and WPI specifically models three different drought scenarios for fall 2026. Based on our models, WPI expects 90 percent lean...
Brazil’s broiler exports are up 29.9 percent by volume in July and up 43.3 percent in value, and for the January through July period, exports rose 15.2 percent by volume and 19.3 percent in value. China was the top customer in July with 75,000 MT after being closed in July 2025 due to HPA...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.