Still No Silver Bullet Banning 16-ounce soft drinks, vending machines and fried foods in schools as well as the mandatory posting of unhealthful and dense nutrients (fat and sugar) are just a few of the efforts being pursued to fight obesity even when advocates acknowledge that the problem is more complex than their typical single focus on a purported silver bullet. Meanwhile, civil libertarians are appalled at the effort to legislate eating behavior, preferring instead a name-and-shame approach with a more educated public. However, a study by Aarhus University in Denmark found discouraging results from their labeling study. The researchers found that using front of package labeling schemes that included color, text variations, percent...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.