World Perspectives

Legacy Support; Implausible Sino-Russian Economics; Dual Quality, Not

Legacy Support There are about 15 staple crops from which most calories are derived, and yet public financial support is centered around a relatively small number of these crops. Part of the reason for this is legacy from a period when the food supply was less certain and so governments subsidized the crops from which citizens received the most calories. While crops like potatoes play an important role, a very high percentage of food energy consumed comes from rice, corn, and wheat. It is safe to say that consumers in rich countries today can afford to pay the full cost of basic calories, and a reasonable question is why more money is not spent on the foods that are under-consumed based on nutrition guidelines, such as fruits and vegetable...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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