Brazilian Beef: Show Me the Science Last week, USDA announced that it will permit the import of Brazilian beef into the U.S. The product must be from animals slaughtered after 21 February 2020. The National Cattlemen’s Beef Association (NCBA) issued the following statement in reaction: NCBA strongly supports science-based trade and the Trump Administration’s efforts to enforce science-based trade with all trade partners. But to be clear, NCBA has serious concerns about the re-entry of Brazilian beef to the U.S. market. Representative Kelly Armstrong (R-North Dakota) echoed that sentiment in a letter to the Food Safety Inspection Service (FSIS) asking for “substantive justification” on lifting th...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.