So far this month, two notable announcements were made about new beef packing capacity. These come after much of 2020 saw criticism about the nature of the packing sector and much of 2021 saw calls from producers and the Biden Administration about building new capacity, including a $500 million grant program for small packers that was announced last year, and again in January of this year. First, in early August, there was Producer Owned Beef announcing its plans for a plant in Amarillo, Texas. The timeline is to break ground in Q1 2023 and to begin operations in Q4 2025. It’s a $670 million new facility that will be producer owned, with management from Consolidated Beef Producers marketing cooperative. According to the company...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.