It is now May, the kick-off of the retail meat demand surge, and a shift in the types of products. There are a variety of events that result in a notable spike in spending. First, just passed, is Cinco de Mayo, on 5 May, in which shoppers seek out such items as taco fixings and ready-to-heat meals, driven by a continued preference for convenience. Then there is baseball season, with demand for hot dogs, burgers, and brats. Mother’s Day is primarily a food-away-from-home event, but there is additional protein demand at the grocery store, including eggs, bacon, and sausage for brunch at home. Next is Memorial Day, the unofficial start of summer, and the biggest early-season grilling holiday and a pivotal moment for protein at the grocer...