It is now May, the kick-off of the retail meat demand surge, and a shift in the types of products. There are a variety of events that result in a notable spike in spending. First, just passed, is Cinco de Mayo, on 5 May, in which shoppers seek out such items as taco fixings and ready-to-heat meals, driven by a continued preference for convenience. Then there is baseball season, with demand for hot dogs, burgers, and brats. Mother’s Day is primarily a food-away-from-home event, but there is additional protein demand at the grocery store, including eggs, bacon, and sausage for brunch at home. Next is Memorial Day, the unofficial start of summer, and the biggest early-season grilling holiday and a pivotal moment for protein at the grocer...
From WPI Consulting
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.