A key question now that the meat and poultry markets are moving into the high demand season is how consumer demand will hold up – especially compared to record demand of 2020 and 2021. Consumer demand picks up in May for Memorial Day, stays up through July, levels off some in August when there are no holidays and more vacation travel, and then peaks up again in September due to Labor Day. According to research from the Beef Checkoff, volumes sold in the retail fresh meat department are on average 2.4 percent higher on a weekly basis during the summer than weekly sales for the remainder of the year. The 15-week summer grilling season accounts for, on average, 31 percent of annual beef demand. That leads retailers to make h...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.