With fall and colder weather coming, so does the threat of highly pathogenic avian influenza (HPAI) re-emerging as wild fowl start to migrate again. As we noted on 30 August, Another outbreak of highly pathogenic avian influenza was reported in California; that marks the 21st state to see HPAI. Turkeys were the most affected, with only about 68,000 to 69,000 broilers destroyed. The significance though, is that HPAI has always mostly disappeared in the hot weather; an outbreak in California in August is a surprise. This will put the industry on watch for a re-emergence this fall/winter as production is otherwise expected to ramp up. There have been 417 cases detected through August, with 85 percent of them occurring from Februa...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.