Livestock Traceability Now in Place USDA is scheduled to publish the final rule on livestock traceability today after last week announcing its completion. According to American Veterinary Medical Association (AVMA) CEO Dr. Ron DeHaven, former administrator of USDA's Animal Plant Health Inspection Service (APHIS), the rule "establishes identification and documentation requirements for livestock moving interstate." The AVMA calls it "a step in the right direction," though the organization still advocates for a mandatory, uniform national disease traceability and indentification system that is the same from state to state. The Administration dumped plans for such a system after a groundswell of opposition arose during national listening s...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.