World Perspectives

Long-Term Outlook: Watching Farm Program Enrollment

USDA will publish the October WASDE tomorrow. The market will be watching for changes in the corn and soybean yield estimates and what that means for ending stocks and prices. Recall that the 30 September final Grain Stocks report included revisions to the previous marketing year production for corn and soybeans, which is normal since the marketing year was complete. Production for 2020 corn was revised down slightly, but 2020 soybean production was revised up 2 percent from the previous estimate. This means the soybean carryout from the last marketing year will be increased by nearly 80 million bushels. The October WASDE, however, is also the first bit of data in the USDA’s long-term 10-year outlook, published every year in February...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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