World Perspectives

Look Out; Expensive Straw

Given that the EU has refused to adopt science-based SPS measures and Trade Commissioner Karel De Gucht has just promised the European Parliament that border measures will not be removed for sensitive products, there is certainly a diminishing economic reason for TTIP. Look Out U.S. Ambassador to the EU Anthony Gardner raised the old boogeyman that traditionally screwed American agriculture – Europe's geopolitical importance. During the Cold War, U.S. national security officials were as vociferous in their support for the Common Agricultural Policy (CAP) as European politicians. They argued that it was the glue that held Europe together and consequently enabled the bulwark against the Soviet Union. The EurActiv media network quotes Gardne...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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