U.S. farmers were happy this week with word that China had bought significant quantities of their corn. However, it involves a slight bit of substitution. Loss Leader U.S. farmers were happy this week with word that China had bought significant quantities of their corn. However, it involves a slight bit of substitution in that the Middle Kingdom has exported an admittedly small amount of corn to a key American market, Japan. China’s corn export volume is dwarfed by its imports at this juncture, but that could change. The shipment proves that at least some of its huge overhanging stocks are of high enough quality for a picky customer like Japan. Since Beijing would like to export more of the nation’s overabundance, this sale may persuade o...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.