If the Internet is an example of how energy, mechanization and digitization can be melded to better inform the public, the lesson is that there is an equal risk of misinformation. Loss Suits Non-GMO: A federal court has dismissed a lawsuit alleging that the Chipotle restaurant chain falsely advertised its food as non-GMO. It ruled that the plaintiff failed to specify the products or quantify any economic injury. Notable is the judge’s contention that “reasonable” consumers would not consider meat and dairy produced using GM feed to be itself genetically modified. Some strident anti-GMO groups will disagree with that interpretation.Chesapeake: The U.S. Supreme Court declined to hear a lawsuit filed by the American Farm Bureau Federation an...
What You Need to Know Today: After a period of limited activity, USDA reported a sizeable 613 KMT in soybean export sales, including 330 KMT to China and 283 KMT to unknown destinations, potentially also China. The purchases represent a meaningful pickup in demand and bring China closer to ful...
Key Takeaways: Consumer spending is a key driver of the U.S. economy, and the latest retail sales data indicate that spending remains robust despite inflation. In September, total retail and food service sales rose more than 6 percent year-over-year, with food service spending up 7 percent and...
The Trump import plan for 300,000 MT of beef supplies used for ground beef, i.e., lean trim, from September through November has, according to Secretary Brooke Rollins, brought some relief to beef prices. The Executive Order states that the Secretary of Agriculture will analyze and review the m...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.