The Make America Healthy Again (MAHA) movement, spearheaded by the Secretary of Health and Human Services Department includes a lot of transformational goals, and some goals that are objectively silly. For example, Coca-Cola is transitioning back to sugar for some of its soft drinks, an announcement that made HHS Secretary Robert F. Kennedy, Jr. and President Trump proud. It is celebrated as a MAHA milestone. However, replacing high fructose corn sweetener with sugar may make Coke taste better, but will it actually Make America Healthy Again? Likewise on the silly scale, Secretary Kennedy’s plan for HPAI is a non-starter. He proposed to take a hands-off approach and let the virus run its way through the poultry flock, with said flock...
What You Need to Know Today: Tensions in the Middle East escalated over the weekend with Iran demanding the U.S. make multiple concessions that are likely non-starters before traffic can flow through the Strait of Hormuz again. Saudi Arabia, Pakistan, and Turkey signed a mutual defense agreeme...
Senator John Boozman (R-Arkansas) has urged farmers to apply pressure on the failed farm bill during the August recess. His intent is to hold another vote on the legislation as soon as possible upon the Senate’s return from a five-week break on 14 September. From a parliamentary perspecti...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.