The CBOT was mostly lower on Wednesday with favorable U.S. weather providing little incentive to remain bullish corn or soybeans. Wheat futures were mostly lower following yesterday’s jump higher but still held technical support. U.S. equities and macro markets were sharply weaker on Wednesday, and that fact pressured CBOT markets as well, especially soyoil. Fundamental news remains light with no fresh export sales news and mostly favorable U.S. and international weather. Europe should receive hot weather this week, but rainfall will be adequate, eliminating any serious crop damage risk. Recent rains across Europe have greatly benefitted spring crop conditions and yield forecasts are improving. Southern Russia and eastern Ukrai...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.