World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Markets started the Thursday night session mixed and traded that way until news the U.S. trade delegation to China was headed home without any positive announcements. Remember the markets closed better yesterday on rumors the trade discussions were going well with possibly favorable news today.  As that didn’t happen, the selling started across the soy complex. Wheat quickly followed on the weakness in soybeans and talk there might be some scattered showers across the southern U.S. Plains next week. There was no recovery in grain and oilseed markets to end the week, and trading volume was average at best. U.S. equity markets, on the other hand, started the day lower because of the “bad” news re: trade talks with Chin...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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