World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Markets traded most of the Sunday night session slightly lower before finishing steady in corn and soybeans but down 2-4 cents in wheat. However, corn and soybean markets abruptly turned higher at the opening of today’s session with the latter trading double-digit gains in the first 30 minutes. That took corn 3-4 cents higher, and wheat crawled back to unchanged. Soybeans held most of their strength today, while corn and (especially) wheat could not find any sustained buying. Trading volume was light. Weather forecasts continue to point toward no hot temperatures during corn pollination. There are some parts of the southern Corn Belt that are too dry, and parts of the northern Corn Belt have been too wet.   Corn FUTURES Co...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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