World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary: Boisterous Day

The second trading day of the new year started modestly enough. Corn and soybeans were up a nickel, soymeal was in the hole. Then with a burst of volume corn quickly moved into double digit gains with soybeans subsequently bumped much higher. Wheat was more moderate with SRW even turning negative before being pulled back to the upside.  The market has favored oilshare, and March soyoil topped resistance today but the notable story was in soymeal, which turned a mostly negative morning into a contract high by the end of the session. Today’s outcome was the result of new volume from managed funds combining with speculative buy-in of the narrative that South American crops will underperform.  It is not USDA’s nature to...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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