Traders who weren’t sellers on Thursday quickly jumped on the bandwagon Friday. The CBOT opened lower overnight but mostly consolidated as traders tried to parse out fundamental grain/oilseed weakness from the recent combination of weak macro markets and technical selling. Any overnight strength quickly dissipated at the morning’s open, and the CBOT posted significant losses across all the major grain/oilseed markets (soymeal being the one exception). Corn and soybeans both took out major technical points, though December corn stopped short of violating major trendline support at $5.30. Wheat futures also abandoned their higher trend and settled 12-15 cents lower and below major support. Selling earlier this week was mostly dri...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.