The CBOT rallied to end the week with strong commercial buying early in the day that gave way to some fund buying in expectation of ProFarmer’s yield projections. Since Monday’s surprise decline in U.S. crop conditions, the market has been acting bullishly and the ProFarmer early yield assessments certainly aided that viewpoint. The ProFarmer results were issued after Friday’s close and (as discussed below) will likely be bullish corn next week and neutral soybeans. Beyond the crop tours and an updated weekend weather forecast, fresh news was light for the day. USDA retracted its export sales figures published in Thursday’s troublesome launch of its new reporting website, so the market is without guidance on export t...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.