The CBOT was lower to end the week with quiet trading heading into the long, U.S. Memorial Day weekend. Bulls booked some profits after yesterday’s limit-up rally in July corn while bears were present but unwilling to commit to a larger short position after this week’s reversal. Funds were net sellers in corn and soybeans while bear spreading soyoil vs. soymeal. The ongoing Brazilian drought prompted the Brazilian government to issue a water emergency alert from June through September for Parana, Soa Paulo, Minas Gerais, and Mato Grosso do Sul – all states in the Parana River basin. The alert is the first in 111 years and underlines the severity of the ongoing drought. Not only will the Brazilian safrinha corn...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.