The CBOT started the week higher with some bargain hunting and short covering after last week’s steep selloff. Bulls were unable to hold onto most of those gains, however, and corn finished in the red despite confirmed and rumored export news. Soybeans and wheat fared better, setting a few cents higher with mild end-user demand offering support. China is rumored to have secured U.S. corn when December futures broke below $5.30 this afternoon, but the market did not react as if such purchases occurred. Rumors also suggest China secured 4-6 cargoes of U.S. PNW soybeans for October or November shipment. Donald Trump may have popularized the phrase “fake news”, but now Russian President Vladimir Putin is using the idea, if no...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.