The CBOT opened sharply higher Sunday night and that strength continued into early-day trade on Monday. Continued dryness for Argentina and southern Brazil combined with overly wet weather for central/northern Brazil helped the markets move higher initially. The rally attracted selling pressure, however, that pulled corn and soybeans off the day’s highs and back within their respective trading ranges. Wheat futures finished sharply lower as the commodity remains the sell-leg of bull spreads from the corn and soybean markets. A sharply higher U.S. dollar and better weather forecast for the U.S. Plains and Black Sea also pressured futures. The March WASDE will be released at 12:00 Noon EST tomorrow and traders/analysts are genera...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.