The CBOT started the week on a weaker note with funds taking a more defensive position after last week’s selloff. Nearly all CBOT contracts were lower overnight but soyoil turned higher after the morning’s open and helped soybeans firm by midday too. The market saw short covering as prices neared technical support levels and end-users emerged as bargain hunters. There is a feeling the CBOT should find support soon and enter range-bound trading, but there are few signs of that so far. End-users were aggressive buyers on the morning break as world grain balance sheets remain tight and the market increasingly focused on the odds of a seasonal summer weather market. With Northern Hemisphere spring crops nearly entirely plante...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.